en years ago, when most of India’s startup ecosystem was chasing food delivery and e-commerce, Prashanth Reddy made a quieter bet. He decided to care for India’s parents.
Today, that bet has become Anvayaa Kin Care, a platform that supports over 1.5 lakh seniors across 38 cities, has delivered more than 80 lakh hours of home care, and has managed over 5,000 medical emergencies with a 97% lives-saved record. On July 24, Anvayaa marked its 10th anniversary not just by looking back, but by looking forward with the launch of three new services designed to address the full spectrum of a senior’s life: their body, their wellbeing, and their faith.