Apr 24, 2026

Hospital bills covered, care Isn’t: The blind spot in planning for parents

For many Indian families, buying health insurance for parents is seen as a critical step in financial planning. It offers protection against large, unexpected hospital bills and provides a sense of security during medical emergencies....

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Apr 17, 2026

How Prashanth Reddy Turned Family Responsibility Into an Elder Care Venture

Prashanth Reddy, Founder & CEO, Anvayaa New Delhi: Some of the most impactful businesses are not born in boardrooms; they begin with a deeply personal problem that refuses to go away. For Prashanth Reddy, founder of...

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Apr 17, 2026

How Prashanth Reddy Turned Family Responsibility Into an Elder Care Venture

New Delhi: Some of the most impactful businesses are not born in boardrooms; they begin with a deeply personal problem that refuses to go away. For Prashanth Reddy, founder of Anvayaa, that problem was strikingly simple...

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Mar 24, 2026

From emergency response to everyday prevention: Rethinking elder care delivery in India

Prashanth Reddy highlights the shift from emergency-led care to prevention and coordinated support in elder care delivery in India India’s healthcare conversations around ageing often begin only when something goes wrong. A hospital admission, a...

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Mar 18, 2026

Interview: India is ageing faster than its systems can adapt, says Anvayaa founder Prashanth Reddy

Anvayaa operates across 38 cities, serves over one lakh seniors, covers 10,000 locations, and represents elder care at the United Nations, the only Indian organisation to do so. Synopsis: The Andhra Pradesh government’s recent focus on...

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Mar 09, 2026

Deepika Reddy: Empowering Elders Through Anvayaa’s Model

An Exclusive Interview with Deepika Reddy, Co-founder & Finance Director at Anvayaa Deepika Reddy, Co-founder and Finance Director at Anvayaa, transitioned from insurance leadership to pioneering elder care. Steering financial strategy with passion, she builds...

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